The State of CRM use in Higher Education
Already two years old, but still a very relevant and interesting read, this benchmark on the extent of ownership of CRM systems in American Higher Education, conducted by the American Association of Collegiate Registrars and Admissions Officers (AACRAO).
62% of the institutions use a CRM system or are considering to do so and the systems are mostly used for student recruitment and alumni development.
Click here to open the benchmark report.
CRM FOR EDUCATION 