Monthly Archives: June, 2015

Life Long Learning Drives the Need for CRM in Vocational Education

Some fifty years ago, around the time that I was born, things were pretty easy. If you wanted become a carpenter you went to the Carpenter School and then you … Continue reading

June 29, 2015 · Leave a comment

CRM Processes in Higher Education

Higher Education Institutions worldwide realize more and more that a more customer centric attitude is essential for them to survive. Demographic figures show that in most Western countries the automatic … Continue reading

June 21, 2015 · Leave a comment

How to Maintain Relationships? Ask, and don’t Assume!

When presenting about CRM for Education I love to challenge my audience with the question: “How do you think you should maintain a relationship with your customers?”. After a while … Continue reading

June 19, 2015 · Leave a comment

Who Are the Customers of a School or University?

As most readers will know, the abbreviation CRM stands for Customer Relationship Management. Three simple words that actually don’t seem to be that easy to explain in the context of … Continue reading

June 19, 2015 · Leave a comment