About External Relationships and Intrinsic Motivation
Vocational schools, colleges and universities are slowly transforming into coaching institutions, whereas the actual learning and knowledge transfer is more and more taking place within internship companies, or at the … Continue reading
The State of CRM use in Higher Education
Already two years old, but still a very relevant and interesting read, this benchmark on the extent of ownership of CRM systems in American Higher Education, conducted by the American … Continue reading
Using Snapchat for Student Recruitment
A recent study from New York based marketing company Sumpto found that more than three-quarters of college students use Snapchat at least once a day. The study, which polled more … Continue reading
Using Facebook for Student Recruitment (still…)
The eighteen year old kids looking for the right study might not all use Facebook as their primary social network of choice anymore, they still all have accounts and often … Continue reading
Using CRM to Follow-Up Truancy and to Lower Drop-Out Rates
Truancy often is an indication of problems on the side the student. Problems that unfortunately more than once lead to serious situations like radicalization or even suicide. Therefore, it is … Continue reading
Using BIG DATA to Identify Potential Drop-outs
During the FIFA Worldcup Football tournament in 2014 Microsoft has shown the value and accuracy of Big Data Analysis. A team of Microsoft data scientist showed not only proved to … Continue reading
Using Instragram for Student Recruitment
The 18 to 23 year olds have massively left Facebook and are now mostly active on Instagram. And with over 130 million users Instagram has become a social media platform … Continue reading
CRM Processes in Higher Education
Higher Education Institutions worldwide realize more and more that a more customer centric attitude is essential for them to survive. Demographic figures show that in most Western countries the automatic … Continue reading
