Tag Archives: CRM

About External Relationships and Intrinsic Motivation

Vocational schools, colleges and universities are slowly transforming into coaching institutions, whereas the actual learning and knowledge transfer is more and more taking place within internship companies, or at the … Continue reading

May 16, 2018 · Leave a comment

The State of CRM use in Higher Education

Already two years old, but still a very relevant and interesting read, this benchmark on the extent of ownership of CRM systems in American Higher Education, conducted by the American … Continue reading

June 9, 2017 · Leave a comment

Using Snapchat for Student Recruitment

A recent study from New York based marketing company Sumpto found that more than three-quarters of college students use Snapchat at least once a day. The study, which polled more … Continue reading

February 27, 2017 · Leave a comment

Using Facebook for Student Recruitment (still…)

The eighteen year old kids looking for the right study might not all use Facebook as their primary social network of choice anymore, they still all have accounts and often … Continue reading

July 9, 2016 · Leave a comment

Using CRM to Follow-Up Truancy and to Lower Drop-Out Rates

Truancy often is an indication of problems on the side the student. Problems that unfortunately more than once lead to serious situations like radicalization or even suicide. Therefore, it is … Continue reading

July 4, 2016 · Leave a comment

Life Long Learning Drives the Need for CRM in Vocational Education

Some fifty years ago, around the time that I was born, things were pretty easy. If you wanted become a carpenter you went to the Carpenter School and then you … Continue reading

June 29, 2015 · Leave a comment

CRM Processes in Higher Education

Higher Education Institutions worldwide realize more and more that a more customer centric attitude is essential for them to survive. Demographic figures show that in most Western countries the automatic … Continue reading

June 21, 2015 · Leave a comment

Who Are the Customers of a School or University?

As most readers will know, the abbreviation CRM stands for Customer Relationship Management. Three simple words that actually don’t seem to be that easy to explain in the context of … Continue reading

June 19, 2015 · Leave a comment