About External Relationships and Intrinsic Motivation
Vocational schools, colleges and universities are slowly transforming into coaching institutions, whereas the actual learning and knowledge transfer is more and more taking place within internship companies, or at the … Continue reading
The State of CRM use in Higher Education
Already two years old, but still a very relevant and interesting read, this benchmark on the extent of ownership of CRM systems in American Higher Education, conducted by the American … Continue reading
Using Snapchat for Student Recruitment
A recent study from New York based marketing company Sumpto found that more than three-quarters of college students use Snapchat at least once a day. The study, which polled more … Continue reading
Using Facebook for Student Recruitment (still…)
The eighteen year old kids looking for the right study might not all use Facebook as their primary social network of choice anymore, they still all have accounts and often … Continue reading
Using CRM to Follow-Up Truancy and to Lower Drop-Out Rates
Truancy often is an indication of problems on the side the student. Problems that unfortunately more than once lead to serious situations like radicalization or even suicide. Therefore, it is … Continue reading
Life Long Learning Drives the Need for CRM in Vocational Education
Some fifty years ago, around the time that I was born, things were pretty easy. If you wanted become a carpenter you went to the Carpenter School and then you … Continue reading
CRM Processes in Higher Education
Higher Education Institutions worldwide realize more and more that a more customer centric attitude is essential for them to survive. Demographic figures show that in most Western countries the automatic … Continue reading
Who Are the Customers of a School or University?
As most readers will know, the abbreviation CRM stands for Customer Relationship Management. Three simple words that actually don’t seem to be that easy to explain in the context of … Continue reading
CRM FOR EDUCATION 